Disabled artists to design Singapore Airlines’ in-flight snack boxes
Singapore Airlines is set to offer its economy class passengers in-flight snack boxes designed by artists with special needs in June.
The product is a result of collaboration between the airline and SG Enable, an agency set up by Singapore’s Social and Family Development Ministry, and the Autism Resource Center (ARC), a Singapore-based non-profit charity to help people with Autism Spectrum Disorder (ASD), which aims to bring the artists’ artwork onto the global stage through in-flight products. The partnership was officiated on May 25.
The first snack box will feature local food artwork designed by Aaron Yap, an artist from the Artist Development Program (ADP), as an initiative under the ARC’s program, Pathlight School. It will contain satay, claypot rice and kueh lapis.
The carrier also seeks to encourage people to support inclusiveness and visit Enabling Village, a community space for people with special needs in Singapore.
Additionally, Singapore Airlines’ KrisShop.com will establish KrisShop Cares to support those in need by providing products and artworks from partner communities who will receive benefits from the sales.
The ARC is said to be the first partner of KrisShop Cares, which will offer a series of products like “Roaring Merlion” by ADP artist Gavin Rodringuez.
“Singapore Airlines recognizes the importance of giving back to the communities that we serve. We believe that this partnership with SG Enable and ARC will be a wonderful platform for people with disabilities to showcase their talent to the global audience that we carry and to build awareness of their potential,” said Yeoh Phee Teik, the airline’s acting senior vice president for customer experience in a press release.
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